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AVP Marketing Analytics

Location: Dallas, TX, United States
Req ID: 010446

Job Description

Description

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Check It Out!

Ready to be a Cooper too? This might just be right up your alley!

We’re here to keep the dream of home ownership alive. Oh, and while we’re at it, we’re determined to change the lending industry itself. It’s simple, but it won’t be easy. And we’ll need a great team behind us. (That’s where you come in.) We want to show the world that transparency, candor and collaboration aren’t just good values. They’re good business. Working here isn’t for people who want to punch a clock. It’s for people who want to punch a hole in the status quo. Come join us. And make a difference instead of just a living.

ESSENTIAL JOB FUNCTIONS

  • Manage multi-channel performance and budget optimization
  • Provide cost-benefit analysis, market sizing, forecasts and budget reporting for all programs and channels.
  • Partner with marketing program managers to constantly optimize targeting, segmentation, offers, touchpoints, campaigns.
  • Actively monitor, analyze and report on marketing campaign performance.
  • Manage daily-weekly-monthly reporting to bring trends, challenges, and recommendations to senior management.
  • Identifies opportunities to use data to develop new strategies and improve business performance
  • Utilize knowledge of mathematical modeling and other optimization methods to perform quantitative and qualitative data analysis
  • Leverage internal and external statistical modeling team to enhance campaign performance
  • Identifies and implements process, data, and reporting improvements for the organization
  • Connect and optimize mass media, direct to customer, and online marketing efforts via attribution and reporting.
  • Manage and develop a team of analysts

EDUCATION / EXPERIENCE REQUIREMENTS 

  • Must have extensive experience in both online and offline marketing channels
  • Ability to think strategically, but also have exceptional attention to detail in execution. Ability and willingness to be a hands-on leader.
  • Results-driven with very strong ability to analyze quantitative data.  Ability to connect dots and play in white space
  • Strong team player with ability to develop effective working relationships across organization
  • Minimum seven years professional experience
  • Minimum three years people management experience
  • BA in Management Information System, Applied Mathematics or business required, Master’s degree preferred
  • Demonstrated top performance in prior roles, with a clear track record of success and increasing levels of responsibility.
  • Expert level at SAS, SQL, Excel, PowerPoint
  • Excellent working knowledge with databases

Mr. Cooper is committed to nurturing a diverse and inclusive environment where every employee is empowered to be their authentic self.  We know that a large part of our success as a business is directly tied to our ongoing efforts to attract and retain diverse talent and maintain an inclusive environment where each employee can thrive.  Embracing and leveraging diversity through an inclusive work environment fosters new ideas, new insights, and constant innovation.  We strive to weave the principles of diversity and inclusion throughout the fabric of how we work, how we interact, and how we engage with our customers and the community.

Job Requisition ID:

010446

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:

Origination

Additional Posting Location(s):

Alternate Requisition:

No

Summary

We are looking for a highly motivated and experienced professional to drive marketing campaign analytics. This person will be responsible for providing business insights via data mining, developing executive reporting, identifying revenue generating segments, develop strategic options, designing testing plans and measurements. The ideal candidate possesses a unique blend of business ownership, marketing and operations acumen, leadership, agility, and communication skills and will have a passion for data, analytics, metrics and reporting. This individual excels in multi-channel campaign analysis for both offline and online marketing efforts.
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