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Digital Marketing Analyst

Location: Dallas, TX, United States
Req ID: 011211

Job Description

Description

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Check It Out!

Ready to be a Cooper too? This might just be right up your alley!

We’re here to keep the dream of home ownership alive. Oh, and while we’re at it, we’re determined to change the lending industry itself. It’s simple, but it won’t be easy. And we’ll need a great team behind us. (That’s where you come in.) We want to show the world that transparency, candor and collaboration aren’t just good values. They’re good business. Working here isn’t for people who want to punch a clock. It’s for people who want to punch a hole in the status quo. Come join us. And make a difference instead of just a living.

If you love optimizing digital marketing campaign in SEM, Programmatic Display, GDN, Website, Paid Social and you have managed analytics for multi-million-dollar media campaigns, keep reading!

We are looking for a Principle Digital Marketing Analyst to join our Marketing Originations team. Expertise in Google Analytics, Facebook Analytics, Google Ads, and YouTube Analytics is a must, along with expertise in digital marketing analytics platforms.

You will play an important role as a digital marketing analytics expert, keeping a pulse on weekly performance, digging into campaigns results across all digital media and lead conversion funnels on the website and analyze, translate results to improve upon ongoing efforts.

What you’ll do

  • Provide data-driven recommendations for maximizing digital marketing channel and campaign performance.

  • Produce weekly and monthly dashboards and metric reports using GA, Facebook, YouTube, Conversant, Google Ads, Tableau & other tools.

  • Develop custom dashboards.

  • Focus on driving digital marketing Return on investment across digital marketing tactics and work with analysts to identify omnichannel effectiveness.

  • Identify trends or changes in the data assessing impact to the business.

  • Conduct ad hoc analysis and data pulls.

  • Partner with digital marketing team on all A/B testing activities, including deployment and analysis of results.

  • Ensure accurate delivery of reports.

  • Develop and recommend digital analytics data best practices.

  • Partner and influence IT on data infrastructure to improve reporting efficiency.

Education and Experience

  • Knowledge of digital marketing pixels with Google Tag Manager.

  • Mentor team members on usage of different digital platforms.

  • 4+ years hands-on experience with Google Analytics

  • 2+ years of hands-on experience with Facebook Analytics, YouTube Analytics, and Google Ads reporting

  • Google Tag Manager experience.

  • Data visualization software experience. Working knowledge of Power BI is ideal

  • Microsoft SQL skills and working knowledge of big query.

  • Understanding of attribution required, experience implementing full funnel attribution preferred with understanding of assisted leads, view-through conversions.

  • Experience with A/B testing.

  • SEO reporting experience.

Our Perks

  • Team member mortgage loan program and down payment assistance program

  • Tuition reimbursement

  • PTO

  • Paid holidays

  • Market-based health insurance for medical, dental and vision

  • Flexible spending accounts for eligible childcare expenses

Mr. Cooper is committed to nurturing a diverse and inclusive environment where every employee is empowered to be their authentic self.  We know that a large part of our success as a business is directly tied to our ongoing efforts to attract and retain diverse talent and maintain an inclusive environment where each employee can thrive.  Embracing and leveraging diversity through an inclusive work environment fosters new ideas, new insights, and constant innovation.  We strive to weave the principles of diversity and inclusion throughout the fabric of how we work, how we interact, and how we engage with our customers and the community.

Job Requisition ID:

011211

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:

Origination

Additional Posting Location(s):

Alternate Requisition:

No

Summary

Are you an analytical thinker with a digital marketing background? Are you excited about optimizing performance of digital marketing campaign in SEM, Programmatic Display, GDN, Website, Paid Social (Facebook, Instagram, Twitter), Video (YouTube, etc.) and have you handled reporting and analysis for multi-million dollar media efforts? If so, keep reading... The ideal candidate is technically capable and business savvy with a deep understanding of digital marking analytics across all digital channels and tactics. Expertise in Google Analytics, Facebook Analytics, Google Ads, and YouTube Analytics is a must along with deep experience with digital marketing analytics platforms. You will work side-by-side and play an integral role with the digital marketing team who are data-driven and continually deploying different digital marketing strategies and tactics and need a digital marketing analytics expert who can keep a pulse on weekly performance and dig deep into the results of campaigns across all digital media and the lead conversion funnels on the website and effectively analyze, translate and clearly communicate results in order to continually improve upon ongoing efforts.
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