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Marketing Specialist

Location: Dallas, TX, United States
Req ID: 012838

Job Description

Description

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Ready to be a Cooper too? This might just be right up your alley!

We’re here to keep the dream of home ownership alive. Oh, and while we’re at it, we’re determined to change the lending industry itself. It’s simple, but it won’t be easy. And we’ll need a great team behind us. (That’s where you come in.) We want to show the world that transparency, candor and collaboration aren’t just good values. They’re good business. Working here isn’t for people who want to punch a clock. It’s for people who want to punch a hole in the status quo. Come join us. And make a difference instead of just a living.

Summary:

Are you super organized, self-driven and looking for a role in an innovative inhouse Brand Marketing Team? Then this role may be for you! The Marketing Specialist reports to one of our Brand Managers, and will assist with concepting, planning, coordinating, and executing marketing campaigns. Responsible for the day-to-day marketing activities –  leads a team of cross-functional department peers to make sure projects and campaigns are executed flawlessly.

The ideal candidate will be detail-oriented individual with a track record of managing marketing and/or advertising projects. Strong project management and organizational skills are critical.

Essential Job Functions:

The Marketing Specialist role assists with planning and day-to-day execution of marketing campaigns across email, print, digital, and media channels.

  • Participate in the development of marketing plans, creative briefs, consumer research and measurement plans.
  • Be a brand steward across all communication touch points.
  • Ensure the Brand Team operates on a solid foundation by building strong working relationships with business partners in Legal, Compliance and across the lines of business.
  • Gather project requirements, goals and plan for success measurements from business owners and subject matter experts determine
  • Work with internal Creative Services team to ensure creative is on brief and on brand, as well as identify key tactics to maximize effectiveness and estimate costs.
  • Maintain project scope of work across multiple projects, including quality control, and is responsible for informing manager of any activities that may affect delivery (quality, timing, cost, etc.).
  • Assist in tracking and monitoring campaign results and other reporting trends affecting our businesses, including economic, industry, competitive and cultural factors and shares findings with team members
  • Assists in data analysis identifying trends in customer behavior, portfolio statistics and campaign analytics, and makes recommendations for campaign strategy.
  • Navigates internal procedures and processes to ensure delivery of best in class work and move work through the company effectively and efficiently. approvals are obtained by Legal and Compliance, and all applicable business owners on all phases of a project including creative concepts, copy, layouts, production proofs,  etc.
  • Manage weekly status reports to be circulated to partner teams.
  • Manage external partners in the creation of innovative customer communication pieces to support full stack marketing plan (e.g. letters, emails, postcards, video and other digital media)

Education/Experience:

  • Bachelor's Degree in Marketing, Advertising, Communications, Business or related field; or an equivalent combination of education and work experience.
  • 2+ years of experience in related field.

Knowledge Requirements:

  • Interpersonal skills to relate with staff at all levels throughout the company.
  • Expertise in managing project timelines and effectively prioritize multiple initiatives.
  • Experience on agency or client team preferred.
  • Proficiency in project management systems such as Workfront or Basecamp, as well as Microsoft Office 365 (Word, Excel, Powerpoint, Outlook)
  • Experience with SQL and data analysis a plus.
  • Experience with CRM and Campaign Management platforms such as IBM Campaign Manager and Salesforce Marketing, a plus.

Mr. Cooper is committed to nurturing a diverse and inclusive environment where every employee is empowered to be their authentic self.  We know that a large part of our success as a business is directly tied to our ongoing efforts to attract and retain diverse talent and maintain an inclusive environment where each employee can thrive.  Embracing and leveraging diversity through an inclusive work environment fosters new ideas, new insights, and constant innovation.  We strive to weave the principles of diversity and inclusion throughout the fabric of how we work, how we interact, and how we engage with our customers and the community.

Job Requisition ID:

012838

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:

People

Additional Posting Location(s):

Alternate Requisition:

No

Summary

Responsible for the day-to-day marketing activities – leads a team of cross-functional department peers to make sure projects and campaigns are executed flawlessly. Develops marketing strategies for new and existing products and services. Researches trends and technologies to ensure products meet customer needs. Creates marketing programs to popularize the products to customer audiences.
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