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Principal Paid Social Media Marketing

This job posting is no longer active.

Location: Dallas, TX, United States
Req ID: 013907

Job Description

Description

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Check It Out!

Ready to be a Cooper too? This might just be right up your alley!

We’re here to keep the dream of home ownership alive. Oh, and while we’re at it, we’re determined to change the lending industry itself. It’s simple, but it won’t be easy. And we’ll need a great team behind us. (That’s where you come in.) We want to show the world that transparency, candor and collaboration aren’t just good values. They’re good business. Working here isn’t for people who want to punch a clock. It’s for people who want to punch a hole in the status quo. Come join us. And make a difference instead of just a living.

Some of the key responsibilities are:  

  • Own and actively manage paid social campaigns – which may vary from engagement, acquisitions, direct response, reach, frequency, etc.
  • Own paid social channel end-to-end.
  • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on results and conclusions.
  • Own all elements of the paid social process, including planning, creative, list management, targeting, deployment, performance and reporting.
  • Develop and manage execution of campaign plans
  • Maintain high levels of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
  • Maintain knowledge of the dynamic digital ecosystem (search, social, display) and how channels work together
  • Assist in development of the paid social media strategy and building paid social media plans (targeting, segmentation, messaging, flighting, budgeting, etc.)
  • Thoroughly understand business goals and KPIs
  • Develop POVs; evangelize the value of paid social and best practices
  • Build effective relationships with social media platforms

Skills & Experience

  • Experience with paid social media buying/planning
  • Experience running paid social campaigns with large budgets
  • Deep experience with Facebook
  • Minimum 3-5 years of experience in buying cross-platform paid social media ads within native platforms. *Direct Response experience strong plus*
  • Understanding of website/landing page UX/UI & A/B testing a plus
  • Bachelor's Degree or equivalent work experience
  • Strong analytical and technical skills
  • Strong verbal and written communication skills
  • High degree of proficiency in Microsoft Excel & data visualization skills
  • Self-motivated and likes to learn new tools and technology

Mr. Cooper is committed to nurturing a diverse and inclusive environment where every employee is empowered to be their authentic self.  We know that a large part of our success as a business is directly tied to our ongoing efforts to attract and retain diverse talent and maintain an inclusive environment where each employee can thrive.  Embracing and leveraging diversity through an inclusive work environment fosters new ideas, new insights, and constant innovation.  We strive to weave the principles of diversity and inclusion throughout the fabric of how we work, how we interact, and how we engage with our customers and the community.

Job Requisition ID:

013907

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:

Origination

Additional Posting Location(s):

Alternate Requisition:

No

Summary

The Principal Paid Social Media Marketing will have the opportunity to join the dynamic world of biddable media, and assist in implementing, analyzing and optimizing paid social campaigns for Mr. Cooper. This is a great opportunity for those who want to build a career that focuses on both social media and analytics.
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