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Social Media Content Specialist

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Location: Dallas, TX, United States
Req ID: 014916

Job Description

Description

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Check It Out!

Ready to be a Cooper too? This might just be right up your alley!

We’re here to keep the dream of home ownership alive. Oh, and while we’re at it, we’re determined to change the lending industry itself. It’s simple, but it won’t be easy. And we’ll need a great team behind us. (That’s where you come in.) We want to show the world that transparency, candor and collaboration aren’t just good values. They’re good business. Working here isn’t for people who want to punch a clock. It’s for people who want to punch a hole in the status quo. Come join us. And make a difference instead of just a living.

Are you a super organized, self-driven, social media guru, with a passion for storytelling? This role may be for you! The Social Media Content Specialist reports to our VP of Social Media & Digital Communications and will be responsible for planning, implementing, and executing social media content to elevate both the consumer-facing and employer brands.


The ideal candidate will be a detail-oriented, problem solver with a track record of managing marketing campaigns. Strong project management, collaboration and communication skills are critical.
 

ESSENTIAL JOB FUNCTIONS

  • Generate, edit, publish, and share daily social media content (original text, images, video, or HTML) that elevates employer brand and protects brand reputation.
  • Coordinate with internal business partners with the goal of leveraging the Mr. Cooper culture across social media channels to attract top talent.
  • Conduct engagements as needed across social media channels.
  • Help to maintain social media employee advocacy program identifying ambassadors, engagement opportunities and mining for culture stories.
  • Partner with talent management by creating content for social and digital entities and ad hoc projects as needed.
  • Support paid social campaign strategy to increase brand recognition, community engagement and customer loyalty, analyzing initiative-performance and tweaking programs as needed.
  • Use listening tools to continuously analyze and manage social data, metrics, insights and best practices to best optimize performance.
  • Maintain and continually evaluate KPI/Measurement frameworks to achieve metrics for both paid and earned social media efforts.
  • Ensure social media content is compliant with federal and state law, applicable regulatory guidance, and company policies.
  • Support identification and execution of customer advocacy programs as needed.

EDUCATION / EXPERIENCE REQUIREMENTS

  • A minimum of 2+ years of experience in social media communications.
  • Bachelor's Degree in Marketing, Communications or related field; or an equivalent combination of education and experience.
  • Previous social media strategy, analytics and community management experience preferred.
  • Must be a self-starter with experience working in a fast-paced environment, working collaboratively, while having the ability to work independently as needed.
  • Proficient in the tactical use of core platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) and social media listening platforms, dashboards, publishing tools such as Sprinklr.
  • Ability to use consumer insight data, platform performance metrics, and key social trends to inform the development of content strategies.
  • Exceptional communication and writing skills. The candidate must be able to take ownership of and be accountable for content strategies across all social media channels.

Mr. Cooper is committed to nurturing a diverse and inclusive environment where every employee is empowered to be their authentic self.  We know that a large part of our success as a business is directly tied to our ongoing efforts to attract and retain diverse talent and maintain an inclusive environment where each employee can thrive.  Embracing and leveraging diversity through an inclusive work environment fosters new ideas, new insights, and constant innovation.  We strive to weave the principles of diversity and inclusion throughout the fabric of how we work, how we interact, and how we engage with our customers and the community.

Job Requisition ID:

014916

Job Category:

Customer Relations

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:

People

Additional Posting Location(s):

Alternate Requisition:

No

Summary

Are you a super organized, self-driven, social media guru, with a passion for storytelling? This role may be for you! The Social Media Content Specialist reports to our VP of Social Media & Digital Communications and will be responsible for planning, implementing, and executing social media content to elevate both the consumer-facing and employer brands. The ideal candidate will be a detail-oriented, problem solver with a track record of managing marketing campaigns. Strong project management, collaboration and communication skills are critical.
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