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Principal Digital Marketing, SEM

Location: Dallas, TX, United States
Req ID: 015814

Job Description

Description

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Check It Out!

Ready to be a Cooper too? This might just be right up your alley!

We’re here to keep the dream of home ownership alive. Oh, and while we’re at it, we’re determined to change the lending industry itself. It’s simple, but it won’t be easy. And we’ll need a great team behind us. (That’s where you come in.) We want to show the world that transparency, candor and collaboration aren’t just good values. They’re good business. Working here isn’t for people who want to punch a clock. It’s for people who want to punch a hole in the status quo. Come join us. And make a difference instead of just a living.

Mr. Cooper is looking for a Principal, SEM/SEO to join our Marketing Originations (Direct to Consumer) Team. You will generate revenue by increasing online traffic through optimized digital strategies. Reporting into the VP of Digital Marketing, you will serve as the SEM subject matter expert for multiple internal customers, buying keywords directly from the Google portal.

What you’ll do

  • Develop SEM strategy across multiple platforms like Google Ads. GDN, YouTube Advertising, Bing ads, and Discovery Ads.

  • Orchestrate campaign lifecycle from planning, keyword analysis, ad copy creation, to the strategic use of Audience targeting to provide targeted ads to motivated customers and increase conversion rates.

  • Implement appropriate conversion optimization, goal tracking and reporting for online and offline marketing campaigns.

  • Write paid search copy, ensuring Brand guidelines met, for new ads and test and optimize existing ads.

  • Maintain keyword bids, account daily/monthly budget caps, impression share, transactions, leads, cost per transaction, cost per lead, and quality scores.

  • Provide strategic recommendations for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.

  • Get hands-on with large datasets by analyzing trends developing strategic recommendations with the goal of always improving campaign effectiveness.

  • Forecast impressions, clicks, cost and analyze results weekly; this includes generating weekly CPA for the digital channel.

Education and Experience

  • 5 years of digital marketing experience, with 3 years of SEM experience.

  • 4+ years of hands-on experience in marketing project management or account management role dealing with digital projects, website in particular.

  • Experience with copy for SEM and social media.

  • Experience with A/B testing.

  • Experience with Website maintenance, understanding of workflows and dependencies.

  • Experience with conversion funnels.

  • Understanding of Google Analytics and testing platforms such as Google Optimize.

  • Experience with Search Engine Optimization (SEO) and Paid Per Click (PPC).

  • Familiarity with mortgage (or similarly regulated industry) products/marketing/regulatory.

Our Perks!

  • Team member mortgage loan program and down payment assistance program

  • Tuition reimbursement

  • Paid time off and paid holidays

  • Market-based health insurance for medical, dental and vision

  • Flexible spending accounts for eligible childcare expenses

  • Cooper Climbers: an in-house program with built-in career advancement pathways

Mr. Cooper is committed to nurturing a diverse and inclusive environment where every employee is empowered to be their authentic self.  We know that a large part of our success as a business is directly tied to our ongoing efforts to attract and retain diverse talent and maintain an inclusive environment where each employee can thrive.  Embracing and leveraging diversity through an inclusive work environment fosters new ideas, new insights, and constant innovation.  We strive to weave the principles of diversity and inclusion throughout the fabric of how we work, how we interact, and how we engage with our customers and the community.

Job Requisition ID:

015814

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:

Origination

Additional Posting Location(s):

Alternate Requisition:

No

Summary

Develops marketing strategies for new and existing products and services. Researches trends and technologies to ensure products meet customer needs. Creates marketing programs to popularize the products to customer audiences. Works with sales to ensure that sales reps have necessary product collateral and advertising materials.
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