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Principal, Email Marketing

Location: Dallas, TX, United States
Req ID: 018168

Job Description


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Ready to be a Cooper too? This might just be right up your alley!

We’re here to keep the dream of home ownership alive. Oh, and while we’re at it, we’re determined to change the lending industry itself. It’s simple, but it won’t be easy. And we’ll need a great team behind us. (That’s where you come in.) We want to show the world that transparency, candor and collaboration aren’t just good values. They’re good business. Working here isn’t for people who want to punch a clock. It’s for people who want to punch a hole in the status quo. Come join us. And make a difference instead of just a living.


  • Lead the strategic campaign planning, execution and forecasting process for the email channel. Partner closely with Finance, Analytics, internal and external resources to ensure accurate planning, execution, optimization and results.

  • Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, campaign performance and enhanced data quality.

  • Continuously develop strategic initiatives and implement a “test, measure and refine” approach as well as operational excellence.

  • Manage all of marketing operations for the channel including leveraging all tools available within the platform, relevant and timely targeting through segmentation and analysis, forecasting, 100% compliance adherence, lead management, campaign execution and brining new solutions and ideas for channel enhancement.

  • Actively monitor, analyze and report on results.  Be a key contributor in deep-dive analysis and Executive presentation of channel results.

  • Define ‘metrics that matter’ and manage the process to package these measurements into dashboards and reports to measure performance for the channel.

Mr. Cooper is committed to nurturing a diverse and inclusive environment where every employee is empowered to be their authentic self.  We know that a large part of our success as a business is directly tied to our ongoing efforts to attract and retain diverse talent and maintain an inclusive environment where each employee can thrive.  Embracing and leveraging diversity through an inclusive work environment fosters new ideas, new insights, and constant innovation.  We strive to weave the principles of diversity and inclusion throughout the fabric of how we work, how we interact, and how we engage with our customers and the community.

Job Requisition ID:


Job Category:

Marketing & Communications

Primary Location City:


Primary Location Region:


Primary Location Postal Code:


Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:


Additional Posting Location(s):

Alternate Requisition:



The Principal of Email Marketing reports directly to VP of Marketing and will be responsible for the Email Channel for portfolio retention. The ideal candidate possesses a unique blend of email marketing expertise, CRM, business ownership, marketing operations acumen, leadership, agility, and communication skills. S/he will have a passion for email, data, metrics, reporting and campaign optimization. This individual must bring strategic insight, be detail oriented and have a firm understanding of the nuances of email marketing; including but not limited to owning and managing unsubscribes, re-engagement activities of unsubscribes and list building. The ideal candidates must demonstrate the ability to operate and excel at the strategic as well as tactical levels. The candidate must have several years of experience with the Salesforce Marketing Cloud platform.
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